In June 2024, Ohio Outside (underblue.com) became Under Blue. This move expanded our readership and helped us compete on a larger playing field. Another part of this move was incorporating our gravel publication, Carbon+Grit, into our cycling section. To date our off-road cycling market continues to be our biggest interest.
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Our Readers
84% are fitness minded
98% spend time outdoors
Average household income 141k
78% Take food and drinks seriously
67% male
Average Readership
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26,319
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21,115
Views per user
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Largest traffic source
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Social
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Tentative Editorial Features
January & February
Cookware and nutrition
Destination showcase Ocala, Florida
Cold weather gear
Favorite down jackets
Cold weather overlanding gear
March & April
Running & trail running
Spring apparel
Gravel cycling tips for newbies
Waterproof trail shoes
Fitness while on the road
May & June
Best dresses for women
Summer apparel
Road Trips & car camping gear
Paddling
Mountain biking
July & August
Five top cooler picks for summer
Destination Showcase mountain biking Park City
Outdoor cooking recipes
Exploring Michigan’s UP
September & October
Fall apparel
Sleeping pads & bags
Lounge apparel
Mountain biking
November & December
Spachcocking a turkey
Holiday gift guide
Shoeshowing tips
Favorite winter boots
Best fleece for men
Contact Us
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