In June 2024, Ohio Outside (underblue.com) became Under Blue. This move expanded our readership and helped us compete on a larger playing field. Another part of this move was incorporating our gravel publication, Carbon+Grit, into our cycling section.
PR, media, and brand representatives can sign up for our monthly media kit update emails here.
Our Readers
84% are fitness minded
98% spend time outdoors
Average household income 136k
78% Take food and drinks seriously
67% male
Average Readership
Pageviews
16,843
Users
12,090
Views per user
1.39
Largest traffic source
Google Search
Social
15k +
2025 Editorial Calendar
January & February
Cookware and nutrition
Destination showcase
Cold weather gear
Favorite down jackets
Cold weather overlanding gear
March & April
Running & trail running
Spring apparel
Gravel cycling
Waterproof trail shoes
Fitness
May & June
Best dresses for women
Summer apparel
Road Trips & car camping gear
Paddling
Mountain biking
July & August
Beach and vacation apparel
Mountain biking
Favorite summer shows
Outdoor cooking recipes
Exploring Michigan’s UP
September & October
Fall apparel
Sleeping pads & bags
Lounge apparel
Overland Expo coverage
Running & trail running
November & December
Spachcocking a turkey
Holiday gift guide
Shoeshowing pips
Favorite winter boots
Best fleece for men
Contact Us
Please fill out the form below for product review submissions, travel coverage requests, story submissions, or advertising requests. Someone will get back to you within 24 to 48 hours.
"*" indicates required fields
