In June 2024, Ohio Outside (ohiooutside.com) became Under Blue. This move expanded our readership and helped us compete on a larger playing field. Another part of this move was incorporating our gravel publication, Carbon+Grit, into our cycling section. Together, these two sites attract 25k readers per month. We will soon post updated demographics for September 2024.

PR, media, and brand representatives can sign up for our monthly media kit update emails here.

Our Readers

84% are fitness minded

98% spend time outdoors

Average household income 113k

78% Take food and drinks seriously

67% male

Editorial Calendar

We are revising our editorial layout and calendar to match our new brand guidelines for 2024.

Q1

Fitness
Cold Weather Apparel
Destination Showcase
Trail Running
Destination Showcase
Overlanding Tips

Q2

Running & Trail Running
Spring Apparel
Running & Trail Running
Spring Apparel
Loungewear
Gravel Cycling

Q3

Summer Apparel
Swim & Sun Apparel
Road Trips & Car Camping
Paddling
Outdoor Cooking
Mountain Biking

Q4

Fall Apparel
Sleeping Pads & Bags
Winter Sports & Activities
Holiday Gift Guide
Best Fleece for Men
Lounge Apparel
Winter Boots


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UNDER BLUE Magazine

Adventure, Travel, Outdoors, Gear and Fitness

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