In June 2024, Ohio Outside (underblue.com) became Under Blue. This move expanded our readership and helped us compete on a larger playing field. Another part of this move was incorporating our gravel publication, Carbon+Grit, into our cycling section.
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Our Readers
84% are fitness minded
98% spend time outdoors
Average household income 136k
78% Take food and drinks seriously
67% male
Average Readership
Pageviews
16,255
Users
11,115
Views per user
1.46
Largest traffic source
Google Search
Social
12k +
2025 Editorial Calendar
Q1
Fitness
Best loungewear for men and women
Cookware and nutrition
Destination showcase
Cold weather gloves
Cold Weather Overlanding Tips
Q2
Running & trail running
Spring apparel
Spring apparel
Gravel cycling
Bike lights
Waterproof footwear
Q3
Best dresses for women
Summer apparel
Swim & sun apparel
Road Trips & car camping
Paddling
Outdoor cooking
Mountain biking
Q4
Fall apparel
Sleeping pads & bags
Winter sports & activities
Holiday gift guide
Best fleece for men
Lounge apparel
Winter boots
Runner friendly lights
Contact Us
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