Limit the Use of My Sensitive Personal Information
UnderBlue.com
Effective Date: 12/23/2025
This page is provided to comply with the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). It applies solely to visitors who reside in the State of California.
Your California Privacy Rights
California residents have the right to control how their personal information is collected, used, and shared. These rights include the ability to:
- Know what personal information we collect and how it is used
- Request deletion or correction of personal information
- Opt out of the “sale” or “sharing” of personal information
- Limit the use of sensitive personal information (if applicable)
- Not be discriminated against for exercising these rights
Do We Sell or Share Personal Information?
UnderBlue.com does not knowingly sell personal information for monetary consideration.
However, certain technologies used on this Website—such as analytics, advertising, affiliate links, or embedded third-party content—may be considered “sharing” under California law when used for cross-context behavioral advertising.
These technologies may involve:
- Cookies and tracking pixels
- Advertising or analytics identifiers
- Embedded third-party content (such as YouTube videos)
Right to Opt Out of Sale or Sharing
You have the right to opt out of the sale or sharing of your personal information at any time.
You may exercise this right by:
- Adjusting your cookie preferences via our cookie consent tool, where available
- Contacting us directly using the information provided below
Once your request is processed, we will not sell or share your personal information unless you later provide authorization.
Limit the Use of My Sensitive Personal Information
UnderBlue.com does not intentionally collect sensitive personal information (such as government identification numbers, precise geolocation, health data, or financial account credentials).
If any information collected is considered “sensitive personal information” under California law, it is used only as reasonably necessary to operate the Website, provide requested services, or comply with legal obligations.
You may request to limit the use of such information by contacting us using the details below.
Global Privacy Control (GPC)
UnderBlue.com recognizes browser-based opt-out signals, such as the Global Privacy Control (GPC), where required by applicable law. When detected, GPC signals may be treated as a valid request to opt out of the sale or sharing of personal information for the browser or device used.
How to Submit a Privacy Request
California residents may submit a request to opt out, limit use, or exercise other privacy rights by contacting us at:
Email: privacy@underblue.com
Please include sufficient information for us to verify your request. We may need to confirm your identity before processing certain requests, as permitted by law.
Authorized Agents
You may designate an authorized agent to submit a request on your behalf. We may require proof of authorization and verification of identity before processing the request.
Non-Discrimination
UnderBlue.com will not discriminate against you for exercising your California privacy rights. This includes denying services, charging different prices, or providing a different level or quality of service.
Updates to This Page
We may update this page periodically to reflect changes in legal requirements or our data practices. Updates will be posted with a revised effective date.
