SRAM has a new product launch to mark the prestigious 38th anniversary of its founding. I guess they couldn’t wait until the big 4-0. The 1987 groupset showcases the best of what SRAM is capable of today while tipping its hat to the past. It’s a limited edition run of 1,987 groupsets. The exclusive drivetrain will set you back an insane $3,499, assuming you’re quick enough to order one in time.

The main thing you’ll notice is the retro grey / silver styling, which may or may not look good, depending on your point of view. Although it might pair well with some retro Paul Brakes. SRAM has supplied us with renderings, but we’re yet to see actual photos on a bike and chances are never will. But one can dream.
It’s not just a surface treatment, though. The cassette is claimed to be 25 g lighter than SRAM’s top-tier XX SL. The derailleur is a hybrid of an XX SL derailleur body with the XX cage, to get an in-between blend of weight and robustness. The chain features hollow links, hollow pins, and a Hard Chrome coating, engraved with the handwriting of SRAM founder, Stan Day, as well as the unique groupset serial number. The X0 aluminum crankset is paired with SRAM’s XX SL spider-based power meter. The crank is available in the 170 mm length only, and the power meter is compatible with 32-38 tooth thread-mount chainrings.
You also get a pair of matching silver AXS pod controllers, making it possible to integrate SRAM’s wireless AXS seatpost or Flight Attendant suspension (sold separately) with colour-matching controls. The kit also includes 34 and 32-tooth threaded chainring options; the required threaded chainring removal tool; a 4-Battery AXS USB-C charger; and a spare AXS battery.