Strava, the leading digital community for active people with more than 125 million athletes, is launching Strava Family Plan, a shared annual subscription plan and sibling of the company’s Student Plan. Originally announced at the brand’s annual event, Camp Strava, Family Plan offers a new, inclusive subscription option for athletes to share with anyone they’d like (e.g. friends, family or training partners), as long as all members live within the same country and are not current subscribers.
Strava research shows that more than half of Strava athletes say they’re motivated by friends and family members who work out, and 77% feel more connected when they see friends’ and families’ activities on Strava. The new Family Plan is designed to leverage this motivation by offering unlimited access to premium features that help athletes train, compete, and explore together digitally and in real life.
“The magic of Strava lies in the motivation that’s found in our global community,” said Zipporah Allen, chief business officer at Strava. “Our belief is that people keep people active and the new Family Plan makes it even easier to make a fitness commitment together. It’s about more than just setting shared goals; it’s about embracing shared passions and celebrating collective progress.”
FAQs
The family plan is for f4 accounts and is $2.92 monthly per person. The plan is billed at $139.99/year + tax.
Yes, if you already have a Strava account and start or join a Family Plan, all your Strava data, activities, and subscription features will remain part of your Strava profile.
No, you will not lose any data if you cancel your subscription or if it expires.
If a new person joins your Family Plan after the subscription has started, they will only have access to the subscription features for the remaining time until the subscription renews or expires.
Family Plans will launch in select markets. Click here to be notified when one is available for you.
Features
Each member of the Strava Family Plan unlocks full access to a suite of powerful features available via the subscription, most notably:
- Goals: Set weekly goals to chase progress, have fun and keep each other accountable.
- Workout Insights: Easily digestible analysis of activity data for training and chasing progress.
- Group Challenges: Unlimited access to Group Challenges to strive for shared goals.
- Routes: Create, discover, and share routes so it’s even easier to plan trips and group adventures.
How to start a Strava family plan if you’re already a subscriber:
If you’re already a Strava subscriber, you must cancel your existing plan and wait for it to expire before joining or creating a Family Plan.
How to cancel If you subscribed on Strava.com:
- Visit My Account in your settings and select Cancel Subscription, found under the Membership section. After canceling, you’ll need to wait for your billing period to end before joining a Family Plan. You’ll still have access to all your premium features in the meantime.
How to cancel if you subscribed through the App Store or Google Play:
- You must first cancel your subscription and wait for your billing period to end. You’ll still have access to all your premium features in the meantime.
Available in 32 countries, athletes can share a Family Plan with up to three other people as long as they are not existing Strava subscribers and live in the same country. The annual Family Plan offers up to 50% savings on average compared to an individual annual subscription when shared among four people. The cost will vary country by country. To view the price in your area, please visit https://www.strava.com/pricing.
For more information about the Family Plan and how it can help you and your crew stay motivated, visit strava.com/family.
