Bike Market Skyrockets, with Bike Sales up 75% in April

Bicycle Retailer reported the bike market has skyrocketed. U.S. cycling sales through all retail channels grew 75% in April to a total of about $1 billion in retail sales for the month, according to The NPD Group. NPD said April was the first month since NPD began tracking the cycling market that sales have reached $1 billion in a single month. Typically, April sales fall between $550 and $575 million.

Duer Jeans

The company said bikes for family use, and neighborhood riding and lower price-points showed the strongest year-over-year sales gains. Lifestyle/leisure bikes grew by 203%; front suspension mountain bikes were up by more than 150%, and children’s bikes increased by 107% for the month. Accessories sales also grew, including helmets (up 49%), water bottle cages ( up 60%), and bike baskets ( up 85%).

“For far too long the cycling industry has been solely focused on the pinnacle athlete, but these results show that a broader, family and beginner focus can reap gains. This is a silver lining, and one of the important sports retail lessons to come out of the pandemic.”

MATT POWELL, NPD’S SPORTS INDUSTRY ADVISOR

Continue reading at Bicycle Retailer.

Close
Close

UNDER BLUE Magazine

Adventure, Travel, Outdoors, Gear and Fitness

Close