ZWIFT Mountain Biking and Gravel Riding
Zwift has launched a new dedicated MTB and gravel training plans as well as in-game equipment to better cater to off-road cyclists. Zwift, the global online training and racing platform …
Leadville Trail 100 MTB and SBT GRVL Partner to Create the LeadBoat Challenge
Back-to-back races poised to be the most vigorous ultra-endurance challenge of 2020 The Leadboat Challenge, created from two iconic events, the legendary Stages Cycling Leadville Trail 100 MTB and the renowned SBT GRVL …
ATRA Trail Work Survey
American Trail Running Association recently conducted a trail work survey of runners to better understand and measure their attitudes towards and involvement in trail maintenance, trail building and trail advocacy …
Smartwool’s Socktober Campaign Supports Advocacy Partners
Smartwool Socktober is supporting its advocacy partners throughout the month of October by donating $5, up from $1 last year, for every pair of socks sold on smartwool.com to Protect …
prAna Offers $100K to Quit Your Day Job and Chase Your Dream
prAna, creator of the Clothing for Positive Change movement and maker of stylish, versatile, and sustainably-made apparel, announced today the launch of their Dream Job Promotion. Through this program, prAna is seeking one …
Colorado Classic Live Streaming
Colorado Classic live streaming to be provided worldwide from start-to-finish with additional TV coverage in select regions. The 2019 Colorado Classic® presented by VF Corporation will put women’s racing on a …
IRONMAN 70.3 Blue Ridge 2020
IRONMAN ANNOUNCES ROANOKE, VIRGINIA AS NEW HOST CITY OF 2020 CARILION CLINIC IRONMAN 70.3 BLUE RIDGE TRIATHLON IN VIRGINIA. IRONMAN announced today that Roanoke, Virginia will serve as a multi-year …
Litespeed Honored with “Made in America” Showcase
Litespeed to represent Tennessee in national Showcase that highlights American-made goods Litespeed (LS) high-performance titanium road, gravel and mountain bikes manufactured by Tennessee-based American Bicycle Group (ABG) has been invited to the White …
Gran Fondo National Championship Awarded to Asheville for 2019 and 2020
Gran Fondo National Series (GFNS) announced today that the annual Gran Fondo Asheville cycling event has been selected as the site for the Gran Fondo National Championship event for 2019 and 2020. …
IRONMAN Announces “`OHANA” As Theme for 2019 IRONMAN World Championship
IRONMAN has announced the Hawaiian word `Ohana, which in the Hawaiian culture represents a specially bonded extended family, will be the theme for the 2019 IRONMAN® season, culminating at the IRONMAN …
United By Blue and Maker’s Mark Team Up To Clean Waterways
Clean waterways are a necessity in our future. Together, the Groups Will Remove 75,000 Pounds of Trash from the Nation’s Natural Water Sources in 2019. United By Blue, the outdoor …
Picky Bars Performance Granola Now Available
Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—earlier this year announced a new product to their lineup of athlete-focused real food …
Nuun Launches Nuun Rest
Today, Nuun debuts Nuun Rest, their latest Non-GMO and environmentally friendly hydration solution. The product is designed for restfulness and recovery and includes a magnesium, tart cherry and electrolyte blend …
PEARL iZUMi Undergoes a Transformation
Cycling clothing manufacturer PEARL iZUMi is introducing a powerful new brand position with an inclusive foundation, designed to bring-to-life and directly tie to the depth of its Mission and Values. This positioning will …
MYLAPS introduces the EasyMat
MYLAPS introduces the MyLaps EasyMat, the latest innovation in sports timing for the active sports industry. This new timing mat saves time and energy since it’s both fast to place …
