SRAM Announces Quarq Prime

New Quarq Prime Power Ready Cranksets to ship on 2017 bicycles.

Quarq, makers bicycle power meters has announced its’ next generation DZero power meter platform (of course they are making us wait till August 31st for full details), the company decided to tackle another challenge — how to make it easier for consumers to reach the next level with an easy-to-choose, easy-to-install power meter for OEM bikes? If you are dropping 3k on bike, last thing you want to do is drop another 2k on powermeter and crank set.

The answer: The Quarq Prime Power Ready Crankset. Available in carbon and forged aluminum, it fits hand-in-glove with the upcoming Quarq DZero Power Meter spider.

The Prime Power Ready Crankset is only available to bicycle manufactures, but good news is they are beginning to ship. Bike makers Canyon, Felt, Fuji and Trek are already shipping 2017 bicycle models equipped with Quarq Prime Power Ready Cranksets. The add-on spider can be easily installed on any bicycle equipped with Quarq Prime.

“We know that more bicyclists, in every discipline, are turning to power meters to reach the next level in training and competition,” said Jim Meyer, Quarq’s founder and Technology Director. “We wanted to make it as easy as possible, especially for riders new to power meters, to select a state-of-the-art power meter.”

We are assuming the The Quarq Prime Power Ready Crankset will more than hold its own as a standard crank, since they are designed and manufactured with the folks at SRAM. Bicycle buyers who never add a power meter will still love their bikes. But if buyers do have an interest in power meters, the “POWER READY” decal is a strong selling point for the brand.

Bicycle dealers tell Quarq that stocking and installing the DZero spider will be much simpler for them. “When a customer buys a bicycle and power meter together, the dealer could have the bike ready to ride by lunchtime,” Meyer said.



Adventure, Travel, Outdoors, Gear and Fitness