Outdoor gear brand RTIC Outdoors is excited to unveil its new drinkware line focused on delivering great taste. The new drinkware will now feature ceramic lining, protecting beverages against metallic tastes and odors, and is crafted with silicone bases for a soft, soundless landing when setting the drinkware down.
The lineup includes nine new products across four product collections – The Essential Collection, The Road Trip Collection, The Outback Collection, and The Journey Collection. Designed for every beverage occasion and an enhanced drinking experience, the new drinkware offerings will be available online at rticoutdoors.com, and will be rolling onto store shelves at Walmart, Target, West Marine, and other authorized retailers in 2025.
Built for superior taste, functionality, and convenience, consumers can choose from ceramic-lined and silicone-based offerings in core colors and seasonal hues. The new RTIC ceramic-lined tumblers and mugs can be found on RTIC.com, Walmart, and Amazon.com.
Essential Pint Tumbler ($14.99): Made to go with you every day, all day, this tumbler features color-matching lids and includes RIC’s core silhouettes – the Essential Pint Tumblers keep cold for up to 24 hours / keep hot for up to 6 hours. Available in 6 colors.
Road Trip Travel Mug ($16.99 – $19.99): Featuring various, on-trend styles with handles for easy carrying on-the-go, The Road Trip Travel Mug comes in 16oz and 20oz sizes and the new 64oz Road Trip Tumbler.
Essentials Coffee Mug ($15.99): Engineered for active lifestyles, the collection features rugged designs made for that morning pick-me-up. Take coffee and tea on the go with a splash-resistant lid and ceramic lining for great taste. Available in 16 ounces and 8 colors.
Journey Collection ($13.99 – $19.99): Designed for on-the-go hydration, this collection features slim, leak-proof, easy-sip bottles, and includes both the Journey Bottle in 16oz, 20oz and 26oz sizes and the new 12oz Little Journey Bottle. The all-new Little Journey Bottle is designed for kids and features an easy flip and go-lid and carrying ring for small hands.
“At RTIC, we are always looking to enhance our product lines and provide category innovation, which is why we are thrilled to unveil a brand new drinkware line designed to elevate our consumers’ beverage experience,” said Bill Pond, CEO of RTIC Outdoors. “With a commitment to being overbuilt, not overpriced, we actively listen to our customers’ feedback, using this knowledge to help us provide innovative features that address the concerns of our customers while staying at an affordable price point.”
The new Ceramic Lined RTIC tumblers and cups collection is crafted from 18/8 recycled stainless steel and features double-wall insulation with vacuum sealing to maintain cold temperatures for up to 24 hours and heat for up to 6 hours. Additionally, each product includes a UV heat-protective layer to ensure reliable cold performance, even in the sun.
To learn more about RTIC, please visit rticoutdoors.com or follow the journey on Instagram @rticoutdoors.
